In today’s digital age, video has become a powerful tool for companies to communicate their messages and engage with their audience. However, when companies attempt to create videos in-house without the assistance of a professional, they often encounter a range of challenges. From a lack of expertise and limited resources to the time-consuming nature of…
Use A Tripod There are times when the shake effect works nicely. If that is what you are going for more power to you. Otherwise, use a tripod. Don’t distract from your amazing message by shaking so much that the focus is on the lack of production rather than on what your video is trying…
Keep it short Keep your marketing message short and get to the point quickly. When producing a marketing video, keep in mind that we have short attention spans. Viewers are bombarded with hundreds and even thousands of content options daily. If you are good enough to get the attention be sure to maximize the opportunity by…
Focus on the solution you provide Focus on the solution you provide your viewers. There is a difference between building credibility and coming across as if you are bragging. Let’s be real, viewers are watching to be entertained and to get something out of the video. Because we as a species are impatient, when watching a…
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