Keep it short
Keep your marketing message short and get to the point quickly. When producing a marketing video, keep in mind that we have short attention spans. Viewers are bombarded with hundreds and even thousands of content options daily. If you are good enough to get the attention be sure to maximize the opportunity by delivering a direct and to the point message.
the exception to this are non marketing videos. If your audience has requested more information or you are conducting a tracing of sorts, longer videws are ok. FOr marketing purposes however, keep it short.
Byron G. Torres