Mortgage Companies: Use video throughout the sales cycle or face extinction
Mortgage companies must use video throughout the sales cycle or face extinction in today’s digital age. The failure to adopt video marketing could leave them behind, just like businesses that refused to embrace the internet.
The digital age has brought with it a myriad of technological advancements that have revolutionized the way we do business. From e-commerce to social media, these technological advancements have made it easier for businesses to reach a wider audience and grow their customer base. One of the most significant technological advancements in recent years has been the use of video marketing, which has become a vital tool for businesses looking to promote their products and services. However, not all businesses have adopted video marketing, and those that have not risk being left behind. This is especially true for mortgage companies that have not incorporated video into their sales cycle.
The use of video in marketing has become a game-changer for many industries. For instance, the music industry saw a significant shift with the introduction of YouTube, which gave musicians an opportunity to connect with their fans and promote their music on a global scale. Similarly, the movie industry has seen a shift with the rise of video streaming services like Netflix, which has disrupted the traditional model of movie distribution.
In the same way, video marketing has transformed the real estate industry, making it easier for buyers and sellers to connect with each other. Real estate agents have been quick to embrace video marketing to showcase their properties and provide virtual tours to prospective buyers. According to a report by the National Association of Realtors, 85% of buyers and sellers prefer to work with agents who use video marketing.
Mortgage companies that have not adopted video marketing risk being left behind, just like businesses that did not embrace the internet. Remember when Blockbuster Video was the go-to place for movie rentals? The company failed to recognize the potential of video streaming services and refused to change its business model. As a result, the company went out of business. Similarly, Kodak, the once-giant camera company, failed to adapt to digital photography and went bankrupt.
The same could happen to mortgage companies that are slow to adopt video marketing. Potential homebuyers and sellers are increasingly turning to the internet to search for mortgage providers. According to a study by Google, 80% of homebuyers use the internet to search for homes, and 46% use it to find mortgage providers. If mortgage companies are not using video marketing, they are missing out on a significant portion of potential clients.
Incorporating video into the sales cycle can provide many benefits for mortgage companies. For one, video marketing can help mortgage companies to build trust with potential clients. Buying a home is a significant investment, and people want to work with someone they can trust. A video can help to put a face to the company and provide an opportunity for the mortgage provider to showcase their expertise and knowledge.
Video marketing can help mortgage companies to stand out from the competition. In a crowded market, it can be challenging for mortgage companies to differentiate themselves. Video marketing can provide a unique opportunity to showcase the company’s culture, values, and personality, which can help to build a strong brand.
Video marketing can help to provide potential clients with a better understanding of the mortgage process. Many people find the mortgage process daunting and confusing. A video can help to simplify the process and provide potential clients with the information they need to make an informed decision.
Mortgage companies that have not incorporated video into their sales cycle risk being left behind. With the rise of the digital age, video marketing has become a vital tool for businesses looking to reach a wider audience and grow their customer base. Those that do not adopt this technology risk being left behind, just like businesses that did not embrace the internet. Incorporating video marketing into the sales cycle can provide many benefits, including building trust with potential clients, standing out from the competition, and providing a better understanding of the mortgage process. Therefore, mortgage companies that want to thrive in today’s digital age must embrace video.
If you’re looking to create high-quality video content for your marketing campaigns, look no further than Vidmacihne.com. Our team of video experts can help you craft engaging and innovative video content. Contact us to take the first step towards standing out in the crowded world of video marketing.