What Makes A Great Animated Video?

Creating a highly engaging animated video is the goal of several marketing plans and brand strategies, and it is frequently the secret ingredient to viral success.  But, when looking to create one for your business, how can you tell which video production company makes the grade?  With every video you release being a reflection of your company’s attention to detail, and your beliefs and priorities as a brand, it’s not a question to be taken lightly.  Thankfully, there is a shortcut to evaluation.  Vid Machine is going to take you through the key questions to ask, below.

Is there an in-house team, or just freelancers/outsourced workers?

In some cases a newbie freelancer who works overseas might charge you a ridiculously low rate for your animated video, but it’s true that you get what you pay for.  Lack of experience is expensive in dollars, time, quality, and reliability.  Hiring a well-experienced in-house video production team comes with a perfected creative process, and a long list of satisfied clients.  In-house teams deliver powerful explainer videos that are punctual and that match your brand.  If you want your production done properly the first time, using a cohesive in-house team is the way to go.

Is there a writer on staff?

One of the most overlooked parts of the explainer video production process is writing.  To maximize effect, your message should be short, clear, and impactful.  In many cases, video production companies that don’t have a writer on staff, undervalue this process, and end up forfeiting a great deal of the influence that your animated video should have.  Asking if there is a writer on staff will give you a solid sense of the production company’s ability to properly brand and formulate your message.

Is There Detailed Voiceover Casting?

There is a reason why the majors hire recognizable names for voiceover.  The warmth, personality, and delivery of a captivating voice can at times even have more of an impact on your animated video than a visual!  Beyond this, precise explainer video casting assists in building easily recognizable brand recall elements.  When we hear the Aflac duck we all immediately know the company.  It should be no different for your own business.

Do you get a choice of video styles?

Some video production companies try to sell you on one specific type of video.  This is not a good sign.  To create the customization that you need, a first-tier video production company should give you a variety of art style choices.  You should never feel as if you are narrowing your message to match a production company’s strong points.  It should be just the opposite.  If choices are not available, you may want to keep looking.

Following these shortcuts will save you time and energy that can be better spent on planning for your explainer video.  Your business deserves a for a great animated videos and Vid Machine will deliver.

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