Use A Tripod There are times when the shake effect works nicely. If that is what you are going for more power to you. Otherwise, use a tripod. Don’t distract from your amazing message by shaking so much that the focus is on the lack of production rather than on what your video is trying…
Keep it short Keep your marketing message short and get to the point quickly. When producing a marketing video, keep in mind that we have short attention spans. Viewers are bombarded with hundreds and even thousands of content options daily. If you are good enough to get the attention be sure to maximize the opportunity by…
Focus on the solution you provide Focus on the solution you provide your viewers. There is a difference between building credibility and coming across as if you are bragging. Let’s be real, viewers are watching to be entertained and to get something out of the video. Because we as a species are impatient, when watching a…
DIY Video Production When it comes to Video Production you can go over the top with glitz and glamour which typically results in big expenses or you can do it yourself and save yourself a chunk of money. The downside to doing it yourself is coming across as unprofessional or not caring enough about your…
Mike Rowe of Dirty Jobs once said that he couldn’t understand how people he featured on his show could be passionate about their dirty jobs. What he found was that what they did was bring their passion into their work, as dirty as the work may be. As entrepreneurs we are fortunate to be doing…
Video is booming. Why? Because video is more compelling that text. When people visit a website and they cant figure out how the business can help them, they’re gone. What about video on social media? You guessed it, it’s huge. When a person watches a well produce, informative and entertaining video, they pay attention. The…
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