With the rise of content marketing, businesses are creating more video content than ever before in an effort to stand out from the competition. While traditional live-action videos can be effective, animated business videos offer a unique opportunity to grab people’s attention and create an impactful message. Let’s explore why animated business videos by Vid…
The uses of animation in marketing Animation has been a vital part of film and storytelling for decades, but its use in marketing spans far beyond animation on the silver screen. Brands have been using animation to effectively market their products and services long before animation was used as a tool for advertising. The Uses…
Use A Tripod There are times when the shake effect works nicely. If that is what you are going for more power to you. Otherwise, use a tripod. Don’t distract from your amazing message by shaking so much that the focus is on the lack of production rather than on what your video is trying…
Keep it short Keep your marketing message short and get to the point quickly. When producing a marketing video, keep in mind that we have short attention spans. Viewers are bombarded with hundreds and even thousands of content options daily. If you are good enough to get the attention be sure to maximize the opportunity by…
You’ve seen them on websites promoting a product or service. You’ve watched them from beginning to end and learned what a company, app or service do and how they work. I am referring to animated videos (exlainer videos). Animation has been used for marketing products for decades. Think back to the Trix commercials from when…
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