The uses of animation in marketing Animation has been a vital part of film and storytelling for decades, but its use in marketing spans far beyond animation on the silver screen. Brands have been using animation to effectively market their products and services long before animation was used as a tool for advertising. The Uses…
Keep it short Keep your marketing message short and get to the point quickly. When producing a marketing video, keep in mind that we have short attention spans. Viewers are bombarded with hundreds and even thousands of content options daily. If you are good enough to get the attention be sure to maximize the opportunity by…
Focus on the solution you provide Focus on the solution you provide your viewers. There is a difference between building credibility and coming across as if you are bragging. Let’s be real, viewers are watching to be entertained and to get something out of the video. Because we as a species are impatient, when watching a…
Mike Rowe of Dirty Jobs once said that he couldn’t understand how people he featured on his show could be passionate about their dirty jobs. What he found was that what they did was bring their passion into their work, as dirty as the work may be. As entrepreneurs we are fortunate to be doing…
Video is booming. Why? Because video is more compelling that text. When people visit a website and they cant figure out how the business can help them, they’re gone. What about video on social media? You guessed it, it’s huge. When a person watches a well produce, informative and entertaining video, they pay attention. The…
Boring content pushes visitors away. You spent a lot of time and money creating your website and marketing. Potential customers find our page and click on your link and when they get there…they can’t figure out what you do or how you can help them. This is a tragedy in marketing. You had them and…
